News

Blimpie's Combo Craze promotion a big sales booster

August 24, 2016

The Blimpie match-and-win game, Combo Craze, produced great results again this year, according to a press release from the brand. The April-to-early-June contest offered players a host of prizes, including a trip to New York City. 

However, the release said, the brand was the real winner because the game provided a system-wide lift in combo sales for April (6 percent) and May (5 percent). The game also yielded about a quarter-million visits to the Blimpie registration page, as well as: 

• 14,953 new e-club e-mail subscribers;
• 4,591 new Twitter followers;
• 1,791 new Instagram followers;
• 53 percent email opt-in rate for game promotions; and
• 535,602 visits to the Blimpie.com website.

All results exceeded the brand’s targeted goals for the multimedia promotion.

"The key is developing a promotion or game that’s easy to access or play, and then using all customer touch points — in-store and online — to encourage participation and engagement," Blimpie Vice President of Marketing Steve Evans said in the release. "We’ve found the right recipe with Combo Craze, as our customers love the match-and-win format."