Food & Beverage

Bojangles, brewery craft Hard Sweet Tea for retail sale

Provided

January 18, 2023

Bojangles has crafted its Bojangles Hard Sweet Tea in conjunction with Appalachian Mountain Brewery, according to a press release.

The collaboration represents a promising new food licensing deal for Bojangles.

"This collaboration is something sweet," Jackie Woodward, chief brand and marketing officer for Bojangles, said in the release. "Partnering with AMB to craft our Legendary Iced Tea into a hard tea for fans of legal drinking age was a natural fit, and the team poured passion into the entire process. We can't wait for fans to try it!"

The alcoholic beverage will be sold only at participating retailers and will not be available at any Bojangles restaurants. It's expected to hit shelves in March in 12-pack cans and individual 16-ounch cans. It's expected to be sold at independent retailers and chains like Circle K, QT, Sheetz, Spinx, Harris Teeter, ingles, Lowes, Walmart, Food Lion and other retailers in North and South Carolina.

"AMB couldn't be more excited to collaborate with such an iconic Carolina company," Nathan Kelischek, AMB founder and brewmaster, said in the release. "Bojangles sweet tea is a staple across the South and has earned its 'legendary' title. AMB has always been dedicated to making the highest quality craft beer and cider, and the same can be said for this authentic Bojangles Hard Sweet Tea. We are excited to continue to share our craft in innovative, new ways."

Bojangles operates approximately 800 company-owned and franchised restaurants.