Marketing

Bojangles celebrates Dale Earnhardt Jr. with free Dirty Rice

Provided

January 19, 2022

Racing legend Dale Earnhardt Jr. will be inducted into the NASCAR Hall of Fame this month, and Bojangles is celebrating by giving away his favorite side, Dirty Rice, for free, according to a press release.

From Jan. 20 through Jan. 23, customers can download the Bojangles app, place an order, add an individual Dirty Rice to their cart, and use the code "DALE" to receive their free fixin' at participating locations. There is no purchase necessary, but the order must be placed through the app to qualify for the promotion.

Earnhardt will be inducted into the NASCAR Hall of Fame Class of 2021 during a ceremony on Jan. 21 in Charlotte, North Carolina.

"We're thrilled to honor Dale Jr.'s landmark accomplishment in Southern fashion — with his favorite fixin'," Jackie Woodward, Bojangles' chief brand and marketing officer, said in the release. "Dale Jr. has been a great friend to Bojangles, so let's raise a cup of free Dirty Rice and cheers to him and the tasty collaboration of NASCAR and made-from-scratch food!"

Founded in 1977 in Charlotte, N.C., Bojangles has approximately 760 restaurants in 14 states.