News

Boston named Subway’s Market of the Year

February 24, 2011

Subway restaurants has named its Boston market the National Market of the Year at the company’s annual Subway Team Operations Marketing & Planning (STOMP) Summit, a three-day conference which took place Feb. 12-14 in Miami.

The award recognizes the Boston market’s accomplishments in the areas of sales, traffic increase, customer experience and operations. Consisting of approximately 200 stores, all locally-owned and operated, this particular market has made double-digit gains in sales and customer traffic annually throughout the past couple of years. These increases in the bottom line are a direct result of vast improvements in the fields of customer experience and satisfaction.

Along with the operational improvements, the Boston Subway Franchisee Advertising Fund (SFAF) and Development Agents have sponsored and been active participants of the annual American Heart Association (AHA) Heart Walk through the city since 2008.

To help promote the cause, the local market has enlisted the help of nationally recognized Subway spokesperson Jared Fogle. Fogle participates in the Heart Walk and visits area elementary schools to speak with students about healthy lifestyles, and the risks associated with obesity.

“It is an honor for Team Subway of eastern Massachusetts to be named National Market of the Year,” said Jack Luttrell, director of field marketing for the SFAF. “This recognition is a testament to their hard work, dedication and outstanding marketing efforts.”