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Brits outraged over McDonald's kid-focused Web marketing
March 27, 2006
The Guardian: A deal between McDonald's and Microsoft to produce a branded version of the popular MSN Messenger program containing advertisements for special offers at the hamburger chain has prompted complaints from consumer groups and MPs. They claim the so-called Theme Pack pushes junk food advertising to young people when Britain is struggling to deal with childhood obesity. They are also concerned that advertisers are turning to the Internet and mobile phones to reach beyond parental controls to target children.
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