News

Burger King adds summertime sweets

April 30, 2007

MIAMI — Burger King restaurants have announced the addition of several summertime treats: The Oreo BK Sundae Shake, Butterfinger Pie, Icee Floats and Mocha BK Joe Iced Coffee.

Available for a limited time:

• The new Oreo BK Sundae Shake is made with bits of crunchy Oreo cookie and features the oversized "BK Pipe Straw". Beginning June 4, the Oreo BK Sundae Shake will be sold for a suggested retail price of $1.99 for a 16 oz. serving and $2.39 for a 22 oz. serving.
• The new Butterfinger Pie is made with Butterfinger crust, vanilla cream and Butterfinger filling, and topped with Butterfinger crumbles. The pie is available on July 2 for a suggested retail price of $1.49.
• Icee Floats mix the popular frozen drink with the creamy goodness of a Burger King shake. Beginning June 25, the Purple Berry Float debuts as part of Burger King's summer movie promotions. Suggested retail price for an Icee Float is $1.59 for a 16 oz. serving and $1.79 for a 22 oz. serving.
• Sweet Mocha BK Joe Iced Coffee is made with creamy coffee, blended with smooth chocolate syrup and poured over ice. Available now, Mocha BK Joe Iced Coffee is available in a 22 oz. cup, with a suggested retail price of $1.99.

"We see the dessert category as the next battleground for business and we intend to lead the pack with cool, refreshing treats that make Burger King restaurants an ideal place to indulge," said John Schaufelberger, vice president of product marketing and innovation, Burger King Corporation. "People know and love us for our flame-broiled burgers and fries; now we invite them to try our irresistible treats, too."

In addition to the limited time only dessert offerings, Burger King restaurants are also testing soft serve in regional markets nationwide. The test includes a Warm Brownie Sundae and a Crown Cone, a chocolate-dipped cone filled with creamy vanilla soft serve.