February 27, 2012
Burger King Corporation is celebrating the 2012 Leap Year, inviting all customers to help support the company's Have It Your Way Foundation.
From now through Feb. 29 at participating restaurants in Miami-Ft. Lauderdale, Fla.; Orlando, Fla.; Indianapolis; Boston; Charlotte and Greensboro, N.C.; and Richmond, Va., guests will have the opportunity to donate 29 cents with each purchase to help support the Burger King Scholars Program.
The program has awarded more than $15.4 million to high school seniors and employees across the U.S., Canada and Puerto Rico since its inception in 2000.
"We invite our Burger King restaurant guests to help make a difference this Leap Year by supporting education through our Scholars program," said Jill Granat, president, Have It Your Way Foundation. "Every cent donated will help us move one step closer to our goal of providing one scholarship to deserving students."
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