Burger King expands chicken offerings

Burger King is angling for a larger chunk of those popular QSR chicken options today by launching Crispy Chicken Tenders at restaurants nationwide. The tenders, made with whole-muscle white meat chicken, contain no artificial flavors, colors or preservatives, a news release said. 

The homestyle-breaded and fried chicken comes with the chain's dipping sauces. 

"The Crispy Chicken Sandwich we introduced last year took the chicken category by storm, so we know our new Crispy Chicken Tenders will hit a sweet spot for our guests," Burger King North America President Christopher Finazzo, said in the release. 

To celebrate the launch, Grubhub is offering a free four-piece order when guests order at least $10 from the brand's BK Products beginning next Tuesday, Sept. 25 through midnight Sept. 30. 

Tenders are available for $2.49 for two pieces and $4.49 for four pieces or as part of the two for $6 Mix or Match promotion alongside the Whopper, crispy chicken and spicy chicken sandwiches as an LTO. Dipping sauces include BBQ, Honey Mustard, Ranch, Zesty, Buffalo and Sweet & Sour.

Burger King has about 15,000 locations.


 


Topics: Business Strategy and Profitability, Chicken, Food & Beverage

Companies: Burger King


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