Marketing
Burger King expands loyalty program
September 2, 2021
Burger King is ramping up its loyalty program to make it more accessible for guests using its app, website and at participating restaurants. New member perks will roll out this month as well, according to a press release.
"We've gone from testing Royal Perks digitally in three markets in Feb. to nationwide digital access, and are on track to have more than two thirds of our restaurants activated with loyalty capabilities in September," Ellie Doty, chief marketing officer of Burger King, North America, said in the release. "We're excited for members to unlock a more personalized BK experience and access to rewards they can't get anywhere else, starting with a new Royal Perks deal later this month."
The Burger King system operates more than 18,700 locations in more than 100 countries and U.S. territories.
