Operations
Burger King hires on CMO
January 11, 2023
Burger King has tapped Patrick O'Toole as chief marketing officer for Burger King U.S. and Canada.
O'Toole starts his role on Feb. 6 and will lead marketing efforts in the quest to grow traffic, sales and "amplify the fundamental advancements the brand is making to the guest experience," according to a press release.
The brand launched its Reclaim the Flame plan last year and it is being supported by more than 96% of franchisees in the U.S.
"We are excited to welcome Pat to the Burger King leadership team and broader BK family," Tom Curtis, president of Burger King North America, said in the release. "Pat joins us at a milestone moment for the brand and brings the right combination of perspective, experience and expertise to position BK for success in 2023 and beyond. We have an incredible plan that has been built with and endorsed by our franchisees. Pat is joining this team to strengthen and build on our existing plans in collaboration with our franchisees, leveraging his impressive background and past experiences."
O'Toole previously served 14 years with PepsiCo, where he was CMO for Mountain Dew. Prior to that, he held key roles at General Electric and Black & Decker.
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