News

Burger King Latin America launches Amazing Spider-Man promotions

June 25, 2012

Ahead of this summer's release of "The Amazing Spider-Man" movie, Burger King restaurants in Latin America and the Caribbean will pick up collectible items, including cups and toys, and order themed desserts.

Burger King restaurants is partnering with Sony Entertainment on the promotion.

"We know our guests love movies and The Amazing Spider-Man promises to be one of this summer's biggest blockbusters," said Jose R. Costa, vice president marketing for Latin America/Caribbean Region, Burger King Corp. "This partnership between Burger King, Sony Entertainment and the Spiderman franchise demonstrates the strength of our brand in the Latin America and Caribbean region and our continued commitment to bring our guests added-value with hot properties they love."

Burger King will offer collectible cups in both kid and adult sizes in Colombia, El Salvador, Ecuador and Brazil. Kids cups also will be available in Uruguay, Costa Rica, St Lucia, Curacao, Bahamas, Peru, Chile, Bolivia, Paraguay, Panama and Jamaica.

Special Sundae desserts – that come in Spiderman cups with themed red and blue sauce and candy toppings – will be available in the Dominican Republic, Trinidad, Suriname, Puerto Rico and Honduras. Mexico will be the only country in the region to feature special Spider-Man toys for kids.

The promotion will activate in restaurants on the day that the movie is released in each country.

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