Marketing

Burger King LTO features 4 $1 offerings

Photo: Provided.

December 21, 2020

Burger King restaurants nationwide are offering an LTO that starts Dec. 28 which will put the brand's Bacon Cheeseburger, Chicken Jr., Value fries and Value soft drink all at $1 each, though the company said in a news release that the price will be higher in some markets.

To launch the $1 Your Way Menu, the brand is depositing $1 into select customers Venmo accounts in a promotion with that mobile wallet platform that runs up until Dec. 28.

"We know that value is extremely important to our guests, especially now," Burger King North America CMO Ellie Doty, Chief Marketing Officer, said in the release. "That's why we set out to create a menu that offers craveable products, like our Bacon Cheeseburger, that can't be found at the same price anywhere else."

Burger King operates more than 18,800 locations worldwide and is based in Miami.