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Burger King names new global chief marketing officer

October 17, 2013

Burger King Worldwide Inc. today announced that Axel Schwan will assume the role of executive vice president, Global Chief Marketing Officer, effective Jan. 1.

Current CMO Flavia Faugeres will step down on that day. According to the company, this transition is part of a long-term strategic plan.

Schwan currently serves as VP, Marketing and communications, Europe, Middle East and Africa. He has been a part of the company's global marketing team since May 2011, having previously served as marketing director for Germany, Austria and Switzerland.

Before joining BKW, Schwan served in various positions including managing partner, marketing director and marketing manager at other privately-held and consumer brand companies.

"We are fortunate to have someone with Axel's strong track record leading the global marketing team during the next important and exciting phase of our global brand initiatives," said Daniel Schwartz, CEO. "This transition will be seamless and I, along with the rest of our leadership team, remain confident in our ability to maintain the momentum we have created for the Burger King brand globally. We are well-positioned for the future and we all extend our thanks and gratitude to Flavia for getting us where we are today."

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