News

Burger King picks Horizon Media as agency

December 24, 2013

Burger King has moved its North American media duties to Horizon Media. The incumbent was Starcom, who was not part of the review, according to Media Post. 

Burger King recently appointed Axel Schwan as its new global chief marketing officer.

Eric Hirschhorn, Burger King's North America CMO, told the publication that "Horizon was selected due to its clear and compelling vision for driving growth for the Burger King brand. Their unique understanding of the Burger King consumer, powered by its platform of proprietary tools, will help to drive a new level of insight, creativity and engagement across all channels."

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