Food & Beverage
Burger King releases Frozen Cotton Candy drink
April 4, 2024
Burger King has added a Frozen Cotton Candy beverage to its menu, according to a press release.
The drink is available nationwide and is a balance of blue raspberry and cotton candy flavor. It can be elevated by adding a new cold foam cloud topping for an additional charge.
"After bringing the heat last summer with the successful launch of our Frozen Fanta Kickin' Mango, we wanted to cool things off a bit this season with our new, refreshingly sweet Frozen Cotton Candy beverage offerings," Pat O'Toole, CMO, Burger King North America, said in the release. "And our innovative cold foam topper is just another way we're bringing 'Have It Your Way' to life, giving guests the option to add another layer of flavor to their frozen beverages."
The brand also launched a digital game called Cloud Float for its reward members exclusively in the BK app where guests can collect points to win crowns, food and drink perks and limited-edition swag.
Burger King operates more than 19,000 locations in more than 100 countries.
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