News

Burger King rolls out barbecue-inspired summer menu

June 13, 2012

Burger King has rolled out a lineup of barbecue-inspired summer menu items on the heels of its broadest menu expansion in history.

The new limited-time-only menu at BK includes:

Memphis Pulled Pork BBQ Sandwich: This sandwich combines pulled pork with the hickory smoky sweet flavor of Sweet Baby Ray's Sweet 'n Spicy BBQ sauce, and is topped off with sliced onions and Sweet Southern dressing all on a warm, toasted artisan-style bun. (Suggested retail price starts at $3.49)

Carolina BBQ Sandwiches

BK has paired the sweet tang of Carolina style honey-mustard BBQ with signature fire-grilled BK sandwiches:

• Carolina BBQ Whopper Sandwich: A 4-ounce fire-grilled burger patty made with USDA certified ground beef, Pepper Jack cheese, thick-cut hardwood smoked bacon, fresh cut iceberg lettuce, crisp red onions and tomatoes, featuring a Sweet Southern dressing, and covered in the sweet tang of Bull's-Eye Carolina Style BBQ sauce on a sesame seed bun (Suggested retail price of $3.99)
• Carolina BBQ Chicken Sandwich: Made with either a Tendergrill or Tendercrisp white meat chicken breast, Pepper Jack cheese, thick-cut hardwood smoked bacon, fresh cut iceberg lettuce, crisp red onions and tomatoes, featuring a Sweet Southern dressing, and covered in the sweet tang of Bull's-Eye Carolina Style BBQ sauce on an artisan-style bun (Suggested retail price of $4.79)

Texas BBQ Sandwiches

The smoky sweetness of Texas style BBQ sauce is also available on fire-grilled BK sandwiches:

• Texas BBQ Whopper Sandwich: A 4-ounce fire-grilled burger patty made with USDA certified ground beef, thick American cheese, jalapeño slices, crisp red onion rings, tomato slices and fresh cut iceberg lettuce, all topped with Bull's-Eye Texas Style BBQ sauce on a sesame seed bun (Suggested retail price of $3.99)
• Texas BBQ Chicken Sandwich: Made with either a Tendergrill or Tendercrisp white meat chicken breast, thick American cheese, jalapeño slices, crisp red onion rings, tomato slices and fresh cut iceberg lettuce, all topped with Bull's-Eye Texas Style BBQ sauce on an artisan-style bun (Suggested retail price of $4.79)

Frozen Classic Lemonade

The new BK line of Frozen Lemonades are available in 12, 16 or 20 oz. servings. The Frozen Lemonade combines real lemon flavor with ice and water, as well as real strawberry flavor for the Frozen Strawberry Lemonade. (Suggested retail price starts at $1.99)

Sweet Potato Fries

This alternative to classic french fries features a combination of salty and sweet. (Suggested retail price starts at $1.89)

Bacon Sundae

This limited-time soft serve dessert made its debut in Nashville, and is now going national. The sweet and savory dessert features vanilla BK soft serve, drizzled with chocolate fudge, caramel and topped with bacon crumbles, complete with a thick-cut, hardwood smoked bacon garnish. (Suggested retail price starts at $2.49)

The ad campaign in support of the BBQ-inspired menu gives Burger King the opportunity to debut its new tagline: Taste is King.

According to the company, the new tagline celebrates the heritage of the brand and future innovations coming out of the test kitchen.

"BBQs are synonymous with summer; we gather together with family and friends to eat great food, and now Burger King offers guests a chance to sit back and let us take over the grilling," said Alex Macedo, senior vice president, North America marketing, Burger King Corp. "'Taste is King at Burger King and the new BBQ-inspired menu offers something for everyone, from our loyal Whopper Sandwich fans to our more adventurous guests looking to try surprising new favorites."

Check out BK's new summer menu here.

Since October 2010, Burger King has rolled out a new breakfast menu, overhauled its french fries and its marketing message, added a dessert platform, expanded its target demographic, accelerated its modern 20/20 restaurant design and increased its international footprint.

Additionally, in April, Burger King rolled out its broadest menu expansion in its 58-year history. The new permanent menu includes Garden Fresh Salads, Chicken Snack Wraps, Real Fruit Smoothies, Frappés and Crispy Chicken Strips.

Read more about food and beverage innovations.