News
Burger King shakes up menu with soft serve desserts
September 18, 2011
Burger King Corp. is celebrating the end of the summer season with the launch of a new, premium soft serve dessert menu that includes sundaes, shakes, cones and cups.
From now through Oct. 9, customers who purchase a BK Value Meal at participating Burger King restaurants nationwide will receive a free soft serve cone or cup.
"Our new soft serve dessert menu is just one of many ways we are evolving our menu and offering a sweet deal to attract and connect with a broader range of consumers," said Alex Macedo, senior vice president, North America marketing, Burger King Corp.
The new dessert menu features a rich vanilla soft serve ice cream and includes:
- Premium sundaes with topping choices of peach and granola for a suggested retail price of $1.79 and double brownie, Oreo or M&M'S for a suggested retail price of $2.49;
- Classic soft serve cones and cups for a suggested retail price of 89 cents;
- Traditional sundaes with toppings such as chocolate fudge, caramel and strawberry for a suggested retail price of $1;
- Hand-spun shakes with strawberry, chocolate or vanilla flavors finished with whipped topping for a suggested retail price of $2.99 for a regular and $3.49 for a large.
The promotion will be supported by national TV and radio advertising that begins today and represents a continuation of Burger King Corp.'s new food-centric approach. The strategy has included the launch of a California Whopper, stuffed burgers, new Chicken Tenders and more.
The television spot highlights the creamy texture of the new soft serve, and showcases the new, premium dessert line as brownies, peaches and classic Oreo cookies take center stage.
Read more about food and beverage launches.
