News

Burger King signs NASCAR licensing agreement

February 28, 2012

Burger King Corp. has entered into a licensing agreement with BK Racing LLC. As part of the agreement, BKC has licensed the primary paint scheme on the No. 83 and 93 Toyota Camry Sprint Cup cars, which debuted during Monday's delayed NASCAR Sprint Cup Series race at Daytona (Fla.) International Speedway.

Two-time Sprint Cup Series winner David Reutimann piloted the No. 93 Toyota in the Daytona 500 and former NASCAR Nationwide Series Rookie-of-the-Year winner Landon Cassill raced the No. 83 in the Daytona 500 and will continue to do so for the balance of the 2012 season.

In addition, the team also announced that 2003 NASCAR Camping World Truck Series champion Travis Kvapil will be behind the wheel of the No. 93 Toyota beginning at the second race of the season in Phoenix.

"I'm extremely happy to welcome Burger King Corp. to the team and really proud to be associated with such a great brand," said Scott Gunderson, president and co-owner of BK Racing LLC and a Burger King franchisee. "This demonstrates another important step in getting the BK Racing team ready for the season. As a longtime franchisee, I look forward to a successful racing season and know firsthand the benefits of a partnership with a winning team."

BKC will leverage the sponsorship both on and off the track through select regional marketing programs and promotions.

"This sponsorship with the BK Racing team provides the perfect scenario to get back into NASCAR. The team's passion, both on and off the track, resonates very well with an important segment of Burger King customers," said Alex Macedo, senior vice president, North America marketing, Burger King Corp.

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