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Burger King switches to whole grain ciabatta bun for grilled chicken
June 22, 2010
Burger King Corp. has increased the nutritional value of its Tendergrill Chicken Sandwich by switching to a toasted ciabatta bun made with whole grains. The premium sandwich will continue to feature a flame-grilled chicken filet as well as lettuce and tomato while the new bun will provide a lower calorie, fat and sodium content compared to the previous offering — plus the benefit of a bun made with whole grains.
The nutritionally improved sandwich debuted Monday at U.S Burger King restaurants for the suggested retail price of $3.99.
"Product innovation is at the core of our brand, and we are focused not only on introducing new products, but consistently evolving and improving our current menu offerings, including proven guest favorites like the Tendergrill Chicken Sandwich," said John Schaufelberger, BKC's senior vice president, global product marketing and innovation, in a news release. "By adding a new premium ciabatta bun made with whole grains to this popular sandwich, I'm confident that our guests will appreciate that this product is a great addition to a nutritionally-balanced lifestyle, without compromising on taste."
The new ciabatta bun meets BKC's Have It Your Way brand promise, by offering a menu option for guests that can help them meet individual diet and lifestyle preferences. The new ciabatta bun is made with whole wheat flour, providing eight grams of whole grains.
The Tendergrill Chicken Sandwich has 470 calories and is the latest addition to the more than 350 Burger King meal combinations that provide 650 calories or less — approximately one-third of a daily 2,000 calorie diet. Under the BK Positive Steps corporate responsibility program, examples of these meal combinations are featured on tray liners, queue signs and window decals at participating Burger King restaurants nationwide, as well as available online.Additional nutrition information about the Tendergrill Chicken Sandwich is available online as well.
The company's efforts to date also include:
- Providing BK Positive Steps nutrition materials in restaurants nationwide
- Transitioning to zero grams of artificial trans fat in all ingredients and cooking oils in all U.S. stores
- Partnering with USDA to promote MyPyramid information to both kids and adults
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