Staffing

Burger King taps Tom Curtis as president

Photo by istock.com

August 24, 2021

Burger King COO Tom Curtis, who joined Burger King in March, has been promoted to president of the company's U.S. and Canada locations, according to a press release.

He replaces Chris Finazzo, the former president of Burger King Americas.

"Tom joined us a few months ago and has quickly established a strong leadership position in the business and trust with our franchisees, informed by his 35 years of previous restaurant experience as both a franchisee and senior operations executive," José Cil, CEO of parent company Restaurant Brands International, said in the release. "Tom will lead the acceleration of our business to deliver on our vision that Burger King should always be our guests' first choice for a quality meal, an exceptional and convenient experience and great value. We have the right priorities identified and this is a matter of having a strong leader and team with the right focus and pace to deliver the high expectations that we have of ourselves."

Curtis said he is impressed by the quality of the team and the partnership the company has with its franchisees.

"Together, we will work to accelerate the performance of the Burger King brand through an intense focus on our guest experience and success on five key priorities," he said in the release. "We intend to play to our distinctive heritage and strengths, evolve our menu to deliver exceptional taste and value in key day parts, streamline our operations to provide our guests with a consistent, quality experience, accelerate our digital integration — led by the nation-wide launch of our Royal Perks loyalty program, and drive the transformation of our restaurant network with high quality locations, exciting design and high ROI for our franchisees."

Founded in 1954, the Burger King system operates more than 18,700 locations in more than 100 countries and U.S. territories.