News
Burger King tests 24-hour service
Burger King Corp. is testing 24-hour-a-day operations at 63 units in Colorado, according to chief executive Brad Blum.
June 3, 2004
MIAMI (June 4) - Burger King Corp. is testing 24-hour-a-day operations at 63 units in Colorado, according to chief executive Brad Blum. Separately, the company said May same-store sales had jumped 10.1 percent at company-owned units and increased 7.2 percent at U.S. franchised stores. The company said those results were the highest since November 1999 and the fourth consecutive month of positive same-store sales growth. "We are starting to build momentum," said Burger King chief executive Brad Blum. "It is not just one thing but a combination of factors that are creating the brand momentum." He cited new products, such as Fire-Grilled Salads and the Angus Steak Burger, improved restaurant operations and better marketing. Blum added that BK, which operates and franchises 7,656 quick-service units in the United States, would launch more new products in the fall but declined to provide details.
Related Media
Subscribe
Get the latest news and resources from QSR Web.
