News

Burgerville hopes to inspire fans with YouTube channel

July 1, 2010

Burgerville has launched its own YouTube channel, Burgerville TV. Jeff Harvey, Burgerville president and CEO, is the host of the show, which uses the opportunity to engage the chain's guests with updates on the company and new menu offerings. It also allows Harvey to speak directly with guests about his vision to support the development of the infrastructure required to sustain self-reliant communities.

Burgerville TV will be updated on a rolling basis to keep customers informed on what's new at Burgerville.

The channel also showcases the brand's Community Champions, a series in which local chefs create seasonal menu items out of local ingredients featured as limited-time offers on Burgerville's menu. For example, fans can view how Cynthia Nims, Burgerville's third Community Champion, helped inspire the Grilled Coho Salmon Sandwich and how she benefits eat.think.grow., a hands-on food education program in the Portland, Ore., public school district that uses gardens to teach kids the importance of local, sustainably produced foods.

The Grilled Coho Salmon Sandwich will be featured May 25 through July 5, while supplies last.