Food & Beverage

Butterball enhances restaurant-geared website

Image: Butterball Foodservice

February 10, 2021

All this talk of chicken in restaurant world could be been part of the reason turkey aficionados at Butterball Foodservice have launched a website to connect restaurant operators with an array of resources, tools and information.

The site, geared toward restaurant operators, is actually a revamp of a previous effort designed to help them prevent and heal COVID-era business losses, while also providing product detail, trending recipes, and industry and consumer insights to help operate more affective.

Some of the key features of the online restaurant resource:

• Progressive Web Application for better website processing and performance, even in areas with digital deficits.
• Unified Search capabilities to make finding needed information easier and more expedient.
• Content Optimizations liked enhanced layout and filtering to access products and recipes more easily.

Butterball is the nation's largest turkey producer, and the site features the company's products, along with creative recipe possibilities.

"While Butterball's website has long offered solutions, our goal is to make it even easier for operators to get their hands on this information as they grapple with today's unique challenges, Heather Ness, Butterball senior foodservice marketing manager, said in the release. "Our website improvements will provide relevant and easily accessible menu inspiration, products and consumer insights to our operator partners as they take the first step forward."

The website can be found by entering "ButterballFoodservice.com" into a browser search request.

Headquartered in Garner, North Carolina, Butterball produces more than 1.5 billion pounds of turkey each year.