News

California Del Tacos testing Coca-Cola Freestyle

October 17, 2011

Twelve Del Taco units throughout Southern California are testing the Coca-Cola Freestyle, the proprietary fountain technology featuring more than 100 different drink combinations.

The new fountains are touchscreen operated, enabling people to select regular and low-calorie brands, including varieties of waters, sports drinks, lemonades and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the U.S.

The self-serve fountains were in development for more than four years prior to launching in 2010.

"Del Taco's menu has always emphasized tremendous variety with both Mexican and American favorites. We are excited to expand on this variety with the Coca-Cola Freestyle test. We know our consumers will enjoy being able to customize their drinks like they customize their meals," said John Cappasola, chief brand officer at Del Taco.

Coca-Cola Freestyle is now available in more than 1,100 outlets and in more than 60 markets, covering 33 states across the U.S. The company plans future U.S. introductions throughout 2011. In-market results from 2010 indicate an increase in beverage servings, total transactions and total restaurant sales.

"We have created a concept that is quickly becoming recognized as the soda fountain of the future -- a representation of the way people will experience Coca-Cola beverages years from now," said Gene Farrell, vice president & general manager, Coca-Cola Freestyle.

Read more about beverage launches.