Captain D's names CMO

 
Jan. 17, 2017

Captain D's has named former Papa John's, Arby's and Pizza Hut marketing executive, Bob Kraut to its top marketing spot, according to a news release. As the chain's CMO, Kraut will oversee marketing strategies for the brand.

"Bob brings more than three decades of experience to Captain D's, and we have no doubt that we will continue to take the brand to new heights with his marketing leadership," Arby's President and CEO Phil Greifeld said in the release."Our compounding success and ongoing nationwide expansion is a direct reflection of the efforts of our talented people, and we are thrilled to welcome such an accomplished industry veteran who shares our guest-centric values to the D's team."

Kraut is credited with helping previous employers at Papa John's, Arby's and Pizza Hut grow sales through his past leadership at those brands.

"I am delighted to partner with Phil and the D's team," Kraut said in a news release. "The brand's momentum is powerful and there is tremendous upside in front of us."

Kraut has previously ranked in ExecuRank's top 30 CMO list. The Harvard Business School graduate has an MBA and degrees in marketing, philosophy and management.   


Topics: Customer Service / Experience, Marketing / Branding / Promotion, Operations Management, Staffing & Training


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