News

Captain D's opens company store featuring coastal redesign

Captain D's is stepping up its company-owned store game with the opening of its new restaurant in the Five Points area of Birmingham on Oct. 20.

October 23, 2014

Captain D's is stepping up its company-owned store game with the opening of its new restaurant in the Five Points area of Birmingham, Alabama on Oct. 20.

It's the first company-owned unit the brand has opened in several years, according to a press release.

The new company-owned store features a coastal-themed "Beach Design" with new menu boards, dinnerware and a newly reformulated equipment line.

The redesigned store format has resulted in an increase in average check and guest traffic, according to Captain D's, and has gotten the interest of new franchisees.

In September, Tony Lutfi signed a five-restaurant deal with Captain D's. Lutfi's portfolio also includes several Jack in the Box, Sizzler, Little Caesars, Arby's and Church's Chicken locations.

Captain D's is actively seeking both single and multi-unit franchisees across several states including Texas, Oklahoma, Kansas, Georgia and the Carolinas, among other states.

"Captain D's has developed a tremendous amount of momentum, and our new and existing franchisees are adding to their portfolios," said president and CEO Phil Greifeld in a company press release, . "The corporate-growth initiative is a sign of Captain D's strength and strong unit economics."

Captain D's has also added a new Fired Grilled menu, which includes Shrimp Skewers, Wild Alaskan Salmon, Seasoned Tilapia and Surf and Turf (shrimp and beef skewers).

"Our successes have been a result of a systematic strategy," Greifeld added. "The restaurant redesign and menu innovation have resulted in increased customer counts and higher guest checks. It truly is an exciting time for Captain D's."