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Captain D’s taps direct marketing partner

May 4, 2011

Captain D's, an affiliate of Sun Capital Partners, has signed an agreement with Vertis Communications to deliver targeted promotional messages to its guests through creative direct marketing programs.

Vertis also will enhance the seafood chain's outreach with logistics support that ensures timely in-home delivery and maximized postal savings.

Under the new two-year agreement, Vertis will help promote the more than 500 Captain D's locations in 25 states. Vertis will help Captain D's grab consumer attention and drive response rates through the production and delivery of innovative designs, from die cuts to tri-folds for takeout menus and nutrition guides, to four-page free standing inserts and jumbo postcards.

"Vertis is eager to leverage our success in the quick service restaurant market to move the needle for Captain D's," said Gerald Sokol Jr., president and CEO-interim and CFO for Vertis Communications. "Our ability to offer superior advertising vehicles and the best possible coordination for prompt in-home delivery provides Captain D's a winning balance that will drive store traffic and capture more sales."