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Carl's Jr., Hardee's CEO tries to woo McDonald's customers over dropped Angus burgers

June 3, 2013

McDonald's recent decision to drop the Angus Third Pounder from its menu has prompted Hardee's and Carl's Jr. CEO Andy Puzder to woo any potentially disgruntled customers from the Golden Arches.

In a news release, Puzder offered his "understanding, as well as continued, premium-quality Black Angus beef burgers to fast food fans feeling 'mcburned' by McDonald's recent discontinuation."

Puzder is appearing in personal video messages via the brands' YouTube pages, where he explains how Carl's Jr. and Hardee's "were the first and now only major fast food brands to offer 100-percent Black Angus beef."

"To burger fans who care about quality — I hear you," Puzder said. "Our competitor has made a choice to drop its Angus burgers, but for customers focused on premium quality and taste, and not on less for less, Carl's Jr. and Hardee's welcome your grieving stomachs. We were the first to offer Black Angus in our Six Dollar Burger and Thickburger lines. Following McDonald's' decision, our bigger, better Black Angus burgers are not only the only Angus burgers available in fast food, but I can assure you that they are here to stay."

In addition to the video messages, the CKE CEO is reaching out to McDonald's customers through a full-page USA Today ad and a limited-time offer for a Carl's Jr.'s and Hardee's' 100-percent Black Angus Six Dollar Burger for $1 off.

The coupon is available for download at ReclaimYourAngus.com and comes with a "virtual hug" from the brands' Happy Star mascot.

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