News

Carl's Jr., Hardee's kick off annual Stars fundraising campaign

April 22, 2013

CKE Restaurants Holdings Inc., parent company of Carl's Jr. and Hardee's, has kicked off its third annual Stars for Heroes fundraising campaign.

Donations generated from customers, franchisees and employees support military veterans and families. This year's campaign will specifically benefit those groups through national charity partnerships with American Red Cross, Dream Foundation and USA Cares, as well as through regional charities with existing ties to individual Carl's Jr. and Hardee's restaurant communities.

The Stars for Heroes fundraising campaign begins in-store today at Hardee's and April 24 at Carl's Jr. and will run for three weeks. To participate, restaurant guests donate $1 and receive a star-shaped cutout to personalize and place on display in the restaurant. They also receive restaurant coupons valued at more than $10 to use toward future purchases.

Customers can also donate to the campaign online via the Stars for Heroes Facebook page, facebook.com/starsforheroes.

"We've done some amazing things these past two years, in regard to both monetary fundraising and supporting the missions of our military charity partners on-the-ground. I'm confident 2013 will be another successful year and am excited to see patriotic stars once again cover our restaurant walls. Stars for Heroes is our small way to show our appreciation and give back to those heroes who have given so much for us," said Andy Puzder, CEO of CKE Restaurants Inc.

Since its creation in 2011, the Stars for Heroes has raised close to $2 million to support more than 40 military charities across the country.

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