August 28, 2013
Carl's Jr. has signed a multiyear sponsorship deal with the Phoenix Suns that includes the opening of a 2,000-square-foot unit at the US Airways Center. The restaurant will be open during non-gameday hours, according to the Phoenix Business Journal, and is adjacent to the arena's primary entrance.
A separate "mini" Carl's Jr. will also open on the arena's concourse and will operate during events.
According to one source, the sponsorship is a five-year deal valued at more than $4 million. The deal replaces the Suns' previous agreements with Jack in the Box and McDonald's.
The deal also includes a media buy, in-arena signage and other promotions.
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