News

Carl's Jr. wraps it up

January 25, 2011

Joining a long list of quick-service chains that now offer a convenient, portable snack wrap for customers on the go, Carl's Jr. has launched its latest menu item: the hand-breaded chicken tender wrappers.

Each wrapper features a hand-breaded chicken tender rolled in a flour tortilla with shredded cheese and shredded lettuce and topped with either buttermilk ranch, honey mustard or sweet & bold BBQ sauce.

"People love our new hand-breaded chicken tenders and have been asking us to do more with them," said Brad Haley, executive vice president of marketing for Carl's Jr. "The new hand-breaded chicken tender wrappers were a logical next choice since they take that great taste our customers have come to crave and serve it up in more of a sandwich-like experience that's perfect for a quick snack or meal."

The new wrappers are available as a single entrée for $1.49 or as a two-wrap combo, with fries and a drink, for $4.99. Prices may vary by location.

Snack wraps began infiltrating QSR menus a couple of years ago, as chains such as Arby's, McDonald's, Burger King, KFC and Wendy's introduced some variance of the item.

Carl's Jr.'s sister chain, Hardee's, also owned by CKE Restaurants, added the hand-breaded chicken tender wrapper in December.