October 4, 2018
As we reported last month, the QSR sector has been holding its own, particularly among the top chains this year, and now a CDC survey of Americans' quick-service eating habits shows why.
According to the survey, compiled by the National Center for Health Statistics, during the 3-year period from 2013 to 2016, more than 36 percent of U.S. adults ate at quick-service establishments every day. If you're counting, that's a third of the populace driving through, eating in or ordering out every single day of the year in this country.
The survey also shed some light on the demographics of customers most frequenting QSRs. Essentially, it boils down to the 20- or 30-something man with a higher income. In fact, the survey revealed that in this nation, fast food consumption slows with age, according to the survey.
For instance, among the 20- to 39-year-old set, 45 percent said they ate at QSRs regularly, while only 24 percent of the over 60 set reporting doing so.
Non-Hispanic, black individuals consumed more than other races, while men ate at QSRs more than women, and quick-serve customers tended to be in higher-income brackets.