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Cheeseboy celebrates 1 millionth sale with food bank donation

October 23, 2013

Cheeseboy has donated $10,000 to the Greater Boston Food Bank on behalf of its Millionth Grilled Cheese Contest winner. In celebration of selling its 1 millionth grilled cheese sandwich earlier this year, Cheeseboy hosted the contest asking its entrants to describe what they would do to help make a positive impact in the world.

After receiving more than 450 entries, Cheeseboy awarded the grand prize to Melinda Maryniuk, director of Clinical and Educational Programs at the Joslin Diabetes Center, who wrote about food insecurity and a lack of education about proper nutrition. She recommended donating the funds to Feeding America's Boston chapter, Greater Boston Food Bank.

As the grand prize winner, Maryniuk will receive free grilled cheese at Cheeseboy for life, and the donation was made in her name. Five semi-finalists, whose entries included causes such as animal welfare, education, and cancer research, also received free grilled cheese for a year.

"Helping to drive awareness and funding for organizations that are helping to improve the communities in which we operate is a core part of our values and principles," said Michael Inwald, founder and president of Cheeseboy. "If we truly want to be a comfort food brand, then we must be committed to providing comfort beyond just the four walls of our restaurants."

Read more about cause marketing.