Marketing

Chick-fil-A launches new installment of game, merch collection

Photo: Chick-fil-A

July 23, 2024

Chick-fil-A has launched a new installment of its Code Moo interactive digital game. Gamers can play weekly to win free food through Aug. 17, according to a press release.

Chick-fil-A One members can access the game via the Chick-fil-A App.

"Summer is here, which means the Cows are back!" Dustin Britt, senior director of brand strategy, investment and entertainment at Chick-fil-A Inc., said in the press release. "This year we have a variety of ways for Guests to get involved in the Cows' mischief, from our new racing game and short film to the cow-print merch and in-restaurant activities. Bringing the Chick-fil-A Cows to brighten up the summer is a fun — and rewarding — way to thank our guests."

The chicken brand also introduced a line of cow-centric merchandise, the "Chick-fil-A Cow Collection, with clothing and accessories in both adult and kids' sizes. It's available online.

Chick-fil-A has more than 3,000 restaurants across the U.S., Canada and Puerto Rico.