News

Chick-fil-A uses Instagram to go 'behind the menu'

Chick-fil-A has used Instagram to share a "behind the menu" experience that promotes balanced meal choices by educating customers about the chain's food transparency.

February 19, 2016

Chick-fil-A has used Instagram to share a "behind-the-menu" experience that promotes balanced-meal choices by educating customers about the chain's food transparency, according to a company press release.

Customers can explore "behind the menu" by tapping on Instagram images and clicking on hidden tags that direct them to facts, nutritional information, healthy pairing meal suggestions and more. For example, Instagram users can learn that the new Superfood Side with the chain's Grilled Nuggets and a diet beverage is a full meal of 280 calories.

"We're constantly looking for new and innovative ways to leverage our social channels for our fans," said Emily Randall, Social and Digital Marketing at Chick-fil-A. "Through this new level of menu transparency, every guest can find their own balance, as that means something different to everyone."