News

Chick-fil-A's new promotion pushes breakfast daypart

August 30, 2013

Chick-fil-A is inviting customers to enjoy a complimentary breakfast entree through its "Breakfast on Us" promotion taking place at restaurants nationwide the week of Sept. 9 through Sept. 14.

Customers can now visit Chick-fil-AForBreakfast.com to reserve a breakfast entree of choice, as well as a time to redeem their breakfast item at their local Chick-fil-A restaurant between Sept. 9 and 14.

Individual Chick-fil-A restaurants will offer a choice of up to 10 breakfast entrees, including: Chick-fil-A Chicken Biscuit; Spicy Chicken Biscuit; Sausage Biscuit; Chick-fil-A Chick-n-Minis (three-count); Chicken, Egg & Cheese Bagel; Bacon, Egg & Cheese Biscuit; Chicken Breakfast Burrito; Sausage Breakfast Burrito; Oatmeal or Yogurt Parfait.

Reservations can be made now through Sept. 13 or until they are filled. The offer is limited to one free breakfast entree per customer during the six-day redemption period. Offers and availability may vary at participating locations.

"The breakfast day part continues to be a tremendous growth opportunity for Chick-fil-A," said Steve Robinson, Chick-fil-A's chief marketing officer. "We have steadily focused on maximizing the breakfast daypart with a variety of menu enhancements and promotions over the past several years, and we hope our 'Breakfast on Us' promotion will encourage our current customers to try something completely different and also help attract new breakfast customers for us."

Chick-fil-A's entry into the breakfast market came in 1986. According to a news release, the chain has been intentional about building the breakfast daypart in recent years by diversifying its morning menu with a variety of new breakfast offerings.

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