Operations

Chicken Salad Chick, Cava, Tazikis score high in Merchant Centric report

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February 15, 2023

Cava, Chicken Salad Chick, Tazikis, Skyline Chili and Cheba Hut all scored high for price, value and loyalty, winning more praise than complaints in a Merchant Centric performance report.

Merchant Centric, a data analytics and reputation management provider, identified restaurant chains winning and losing guests during rocky financial times and boasts more than 1 billion online guest reviews analyzed to date, according to a press release.

Merchant Centric uses proprietary Theme Performance Scores, a term coined by the company to represent the ratio of positive mentions for a theme (i.e., price/value, loyalty/referral) relative to the negative mentions of the same theme, to calculate guest sentiment about inflation.

A TPS score of 1.0 indicates praise and complaints are equal, while TPS scores of 1.1+ indicate more praise than complaints, and TPS scores of 0.0-0.9 indicate more complaints than praise.

These brands clocked high TPS scores, indicating that guest praise for the brand's pricing far outweighed complaints, and many guests noted they will return and/or refer the brand:

Cava: Price/Value TPS: 1.3, Loyalty/Referral TPS: 2.7.
Chicken Salad Chick: Price/Value TPS: 1.8, Loyalty/Referral TPS: 4.4.
Tazikis: Price/Value TPS: 2.0, Loyalty/Referral TPS: 3.2.
Skyline Chili: Price/Value TPS: 1.6, Loyalty/Referral TPS: 2.4.
Cheba Hut: Price/Value TPS: 1.6, Loyalty/Referral TPS: 3.8.

On the opposite end of the spectrum, these brands received more complaints than praise: