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Church's Chicken works on recruiting
April 19, 2006
LAS VEGAS — Church's Chicken's franchise development team is looking to its current franchisees to refresh their existing restaurants and sign new agreements to open more restaurants. The recruiting team is part of a contingent that has converged on Caesar's Palace in Las Vegas for the company's annual convention.
"We've found that some of the best developers of new Church's restaurants are current Church's franchisees," said Doug Pendergast, executive vice president and chief franchise officer.
The Church's development team will also be discussing its phased re-image program with all franchisees attending the convention. An efficient process by which older-model Church's restaurants are updated inside and out in just three steps, substantially increasing comp sales performance at a nominal cost this is a fragment.
"Our franchisees are the lynchpin of Church's growth strategy," Pendergast said. "We want to present them with new opportunities to grow their business as we grow the brand."
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