Marketing
Church's Texas Chicken highlighted in hot pepper Hulu documentary
January 24, 2024
Church's Texas Chicken has participated in a 10-episode documentary titled "Superhot: The World of Pepper People," where it debuts a signature hot sauce. The documentary, on Hulu, takes a look at the subculture of people who cultivate and enjoy super hot chili peppers, according to a press release.
The brand is featured in episodes eight and nine, where Church's Texas Chicken chefs Kevin Houston and Eric Stein are joined by members of the brand's executive team to put pepper growers to the test as it readied a signature hot sauce for release this spring.
"The growing popularity of bold and daring flavors in recent years has added to the rising phenomenon of all things spicy — which has been Church's signature for more than 70 years," Houston said in the release. "We were thrilled to lend our chops to 'Superhot' and be part of an exciting journey that shows off the lives of these truly one-of-a-kind people and, ultimately tap their fiery ambitions to help create a new signature hot sauce for our restaurants nationwide."
"Our series is all about the world of superhot and the people who live for heat. As we were filming, we learned that Church's Texas Chicken began the hunt for their next signature spicy sauce, and immediately, we knew we needed to film it all," Brian Skope, executive producer and director of the show, said in the release. "As they looked to find the perfect spice to accent their world-famous chicken, we had a unique opportunity to examine how superhot pepper growers might inspire Church's secret sauce. Chef Kevin and the rest of the Church's team were invaluable in helping showcase a special group of chili heads with the same intensity for bringing the heat!"
Church's Texas Chicken has more than 1,500 locations in 23 countries.
