News
Cinnabon and Richard Petty launch Chillatta Flavors
March 30, 2006
ATLANTA — Cinnabon Inc. is racing into spring with its first ever national sweepstakes. Partnering with the Richard Petty Driving Experience, Cinnabon's Ultimate Driving Experience Sweepstakes is being held at all participating bakeries in the United States, Ontario and Nova Scotia.
According to a news release, from March 27 through June 4, customers can purchase a Chillatta beverage and receive a scratch-off game piece to instantly win one of over 1 million free or discounted merchandise prizes at the store, as well as Richard Petty Driving Experience prizes.
- Each game piece also contains instructions on how to enter the Cinnabon Ultimate Driving Experience Sweepstakes at cinnabon.com to win an all-expenses-paid trip for two to a race weekend in Daytona Beach, Florida, June 30 through July 2.
- The race weekend package includes:
- Round-trip airfare for two, plus hotel accommodations for two nights;
- Two tickets to the race on July 1;
- Two Richard Petty Driving Experience "Rookie" programs at the Disney
- World Speedway in Orlando, FL on June 20, 2006 including round trip ground transportation
- A "meet-and-greet" with Richard Petty and #43 car driver Bobby Labonte
- Pit tour and access to the infield, garage and car haulers
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