News
Cinnabon bakes up new cupcake line
February 21, 2010
After 25 years of making the world's best cinnamon rolls, Cinnabon is kicking off the next 25 years and beyond by tapping into the cupcake trend.
"Cupcakes are well-known and well-loved, you can enjoy them sitting down or on-the-go, and they fit perfectly with our current baked goods and specialty beverages," said Cinnabon president Gary Bales in a news release. "We went back to our roots and worked with the creator of our famous Classic Roll to bring our new product line to life. We spent a full year testing 556 different recipes and a secret ingredient to get our cupcakes just right — meaning they're moist, irresistible, high quality and worthy of the Cinnabon name."
The new line currently includes:
- Cinnacake Classic — A tribute to Cinnabon's world-famous Classic Roll, this moist, vanilla cake is infused with Cinnabon's Makara Cinnamon, topped with signature cream cheese frosting and garnished with a caramel, Makara Cinnamon swirl
- Chocolate Passion — Moist, decadent chocolate cake topped with rich, chocolate buttercream frosting
- Vanilla Bliss — Moist vanilla cake topped with vanilla buttercream frosting
- 24-Carrot Cake — Moist, perfectly-spiced carrot cake with a hint of pineapple and coconut, topped with Cinnabon's signature cream cheese frosting and orange sugar sprinkles
Special flavors and designs also will be featured throughout the year.　Cinnabon cupcakes come as individual servings and in four-count, half-dozen and dozen packs. Many domestic mall-based Cinnabon bakeries already have cupcakes, with the remainder of the system scheduled to begin serving them by mid-March.
"We're the first national mall-based brand to make freshly-baked cupcakes in our bakeries on a daily basis," Bales said. "Our motto is that Life Needs Frosting, so Cinnabon cupcakes are the perfect way to put a little frosting on your day. There might be similar products out there, but compared to Cinnabon cupcakes, 'Anything else is just a CupFake!'"
In addition to celebrating its 25th anniversary with new cupcakes, Cinnabon has also marked this milestone by updating its color palette and showcasing the magic of the baking process to convey a sleek, modern, boutique image.
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