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Cinnabon celebrates successful year in franchise sales

Cinnabon had a banner year in terms of sales and growth, as the brand celebrates 30+ years since its first bakery opening.

March 22, 2016

Cinnabon had a banner year in terms of sales and growth, as the brand surpassed 30 years since the first bakery opening, said President Joe Guith in a company press release.

"We're thrilled to offer our guests and franchise owners the foundation that has made Cinnabon the iconic brand it is today, while continuing to innovate with a variety of new menu options, progressive décor, and revolutionary training tools," Guith said.

Cinnabon finished 2015 with $143 million in U.S. systemwide sales. While multi-channel growth and international expansion remain key drivers for the brand globally, the company's domestic success is also being fueled in part by new partnerships with multi-unit franchise owners from other high-profile restaurant brands and by existing franchisees.

In 2015, Cinnabon opened 100 new bakeries and sold 177 new franchise deals, while showing continued strength among both newer and longer-standing locations with an increase in same-store sales. The company entered new markets and will continue expansion this year with new restaurants in markets such as Cleveland, New York, Phoenix, and St. Louis.

This year, Cinnabon will look to develop national presence with qualified franchisees in Boston, Chicago, Cincinnati, Cleveland, Dallas, Los Angeles, Miami, Philadelphia, and Tampa.

While Cinnabon bakeries remain the foundation of the brand, there has been continued expansion of the company's multi-channel division. Cinnabon flavors can be found in more than 70 consumer packaged goods from brand partners such as Pillsbury, Keurig and International Delight, which can be found at retailers like Walmart, Costco and Target. Cinnabon also partners with quick service restaurants, such as Taco Bell, to license unique products like Cinnabon Delights.

The Atlanta-based company currently operates more than 756 bakeries in 46 states.