Franchising

Co-branded Wetzel's Pretzels, Cold Stone Creamery store opening in the Bronx

Photo: Kahala Brands

July 31, 2026

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Wetzel's Pretzels and Cold Stone Creamery are expanding their footprint in the Bronx with a new co-branded store located at 1957 Turnbull Avenue, according to a press release..

Arshad Khwaja, a veteran operator who has been with Cold Stone Creamery for over a decade, will spearhead the new location. Khwaja currently operates seven locations across New York and Maryland and plans to continue development with additional stores in his portfolio.

"Being able to open my first co-brand location is a great next step in my career, and I'm looking forward to continuing to serve the Bronx community," Khwaja said in the press release. "One of the main reasons I wanted to pursue the co-brand model is that it gives guests more variety options at the location. I can't wait to see everyone being able to enjoy sweet and salty treats under one roof."

The store-within-a-store format aims to maximize efficiency and enhance the guest experience by pairing the two brands. The combination strengthens daypart performance by appealing to both snack-driven and dessert-focused occasions.

"We're thrilled to bring a co-brand location to the Bronx, and work alongside Arshad's expertise as we continue to grow on the East Coast," Eric Weigel, brand leader of Wetzel's Pretzels, added in the press release. "The co-brand model offers an impactful and efficient opportunity for our franchisees by bringing both brands under one roof. We're looking forward to supporting Arshad and continue expanding co-brand locations nationwide."

Wetzel's Pretzels was founded in Pasadena, California, in 1994. The brand has approximately 500 locations. Headquartered in Scottsdale, Arizona, Cold Stone Creamery is owned by parent company Kahala Brands.