Franchising

Wetzel's Pretzels opens location inside West Palm Beach Walmart

Photo: Wetzel's Pretzels

June 12, 2026

Summarize with

Wetzel's Pretzels is expanding its presence in Florida with a bakery inside the Walmart at 9990 Belvedere Rd. in West Palm Beach, Florida, according to a press release

The opening is part of the company's continued expansion into high-traffic retail environments through its store-within-a-store model. The West Palm Beach location will be spearheaded by veteran operator Sid Kapur, who joined the Wetzel's system in 2020 and now operates 14 locations across the country.

"What stood out to me about Wetzel's early on was the strength of the brand and how well the concept operates in a variety of retail environments," Kapur said in the press release. "We've had a great experience growing with Wetzel's over the years, and we're thrilled to open this new location in West Palm Beach."

The brand features an adaptable buildout design for its non-traditional spaces, with further growth planned inside Walmart locations nationwide.

"We're looking forward to continue expanding alongside Sid, who truly understands the guest experience and the strength of the Wetzel's brand," Eric Weigel, brand leader of Wetzel's Pretzels, added in the press release. "This opening in West Palm Beach is another great example of the momentum we're seeing across the country as more operators recognize the flexibility and long-term potential of our concept."

Wetzels Pretzels has 500 locations.