News

Cold Stone Creamery plans to enter Australian market

September 28, 2011

Arizona-based Cold Stone Creamery is actively seeking an Australian-based franchise partner to launch the brand in that country. According to StartupSmart.com, the chain plans to launch stores across Australia once it has a master franchise agreement signed.

Cold Stone currently has more than 1,400 units in 18 countries.

The Australian plan includes some risk. Other ice cream concepts, including Baskin-Robbins, have struggled in the country. Late last year, Allied Brands Ltd., the Australian franchisee of Baskin-Robbins, lost its rights for the brand. To rebound, parent company Dunkin' Brands appointed a new general manager for the market.

Eddy Jimenez, vice president of international development and logistics for Cold Stone's parent company Kahala Brands, told StartupSmart that the chain will not suffer the same fate.

From the story:

"We feel Australia is a fantastic market for Cold Stone Creamery because it is one that values high quality super-premium products, as well as a fun, entertaining customer experience," he said. "Rather than open just to open we will ensure we take our time and open correctly in the right locations and with the right business model. We will also leverage our master franchisee, their know-how and expertise of the local market ..."

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