News

Cousins partners with Johnsonville to launch two brat subs

July 8, 2014

Cousins Subs has teamed up with fellow Wisconsin-based company, Johnsonville Sausage, to offer two new subs, the Wisconsin Steak & Brat on Italian bread and the Wisconsin Brat & Bacon on pretzel bread. Both subs are available now for a limited time only at all Cousins Subs locations.

"Johnsonville is a prominent Wisconsin brand and dominates the brat market nationwide," Justin McCoy, vice president of Marketing, said in a news release. "We’re thrilled to come together to offer our guests a special taste of summer with the new Wisconsin Steak & Brat and Wisconsin Brat & Bacon subs."

The Wisconsin Steak & Brat includes steak, Johnsonville brat slices, cheddar cheese, lettuce, sautéed onions, pickles, tomato and brown mustard on Italian bread. The Wisconsin Brat & Bacon comes on LTO pretzel bread with Johnsonville brat slices, bacon, cheddar cheese, sautéed onions, pickles and brown mustard.

"As a Wisconsin-based company, we’re long-time fans of Cousins Subs, and we’re excited to play such a large part in their new limited-time sub offering," Wendy Radder, foodservice marketing associate at Johnsonville, said in the release.

To celebrate the launch, Cousins’ Facebook fans are invited to take a "What’s Your Game Day Sub?" personality quiz, which automatically enters them into a sweepstakes to win one of six Johnsonville tailgate packages. The tailgate packages include a tabletop grill, five-piece grilling set, an umbrella with cooler attachment, and a two-person foldable tailgating chair and coupons for Johnsonville brat products. All quiz participants who enter will also receive a $1 off coupon for the Wisconsin Steak & Brat or Wisconsin Brat & Bacon valid at Cousins Subs locations.