Cousins pushes pork aplenty for summer

Pork is the star of two summer LTOs at Cousins Subs, one an old favorite and another making its debut at the chain, a news release said. 

The favorite of the past, the Cubano is loaded with ham, salami, pulled pork, Swiss cheese and condiments on Italian bread, while the new Wisconsin BBQ pork features pulled pork in Sweet Baby Ray's BBQ sauce, as well as Wisconsin cheddar cheese, onions and pickles on Italian bread.
The chain is pushing the new offerings as part of a campaign around the catchphrase, "Go Hog Wild." It encourages customers to post their comments on the offerings on social media by using #GOHOGWILD. The LTOs are available through July 31. 

Topics: Business Strategy and Profitability, Marketing, Marketing / Branding / Promotion

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