News

Cousins Subs now testing the sale of Wrigley gum products

July 23, 2014

Cousins Subs is launching a 12-month systemwide test of Wrigley chewing gum and mint products, including Orbit Spearmint Sugarfree Gum, Hubba Bubba bubble gum and Altoids Peppermint mints at all locations.

According to a news release, the products were originally tested at 18 Cousins Subs stores in Q1 and generated successful results.

"This is a great brand partnership," VP of Marketing Justin McCoy said in the release. "The Wrigley name is certainly well known and respected, and their products provide a wonderful opportunity for incremental sales within our stores."

Wrigley products will be available next to checkout registers and can be purchased soon using Cousins’ new online ordering app, which is available through the App Store or Google Play.