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Culver's introduces antibiotic-free chicken tenders

August 21, 2012

Culver's latest "Welcome to Delicious" TV spot, "Naturally Tender," highlights Culver's new all-natural, antibiotic-free chicken tenders.

The tenders are available in original and Buffalo style and are cooked to order with a choice of sweet and sour, BBQ, honey mustard or ranch dipping sauce.

"Anyone who's had Culver's chicken knows it's plump, juicy and delicious. They might not know that they're called 'tenders' because they come from the tenderloin of the breast," said Craig Culver, co-founder and CEO of Culver's. "It's not a strip or a finger, it's a true tenderloin, hand-trimmed and cooked to order. Also, the fact that they're fed a very healthy diet of grain and soy, means a better tasting product for our guests."

In this latest TV spot, Culver is paired with long-time supplier partner, Sammy Franklin, a 25-year veteran poultry producer from family-owned Springer Mountain Farms in Georgia, to explain why the Culver's chicken tender is juicy and tender.

In addition to the chicken tenders, Culver's grilled and crispy chicken sandwiches and garden fresco and chicken cashew salads are made with the same all white meat and free of all antibiotics.

Springer Mountain Farms is American Humane Certified by the American Humane Association. This means that, besides being void of growth stimulants, chickens are never fed animal by-products; have access to clean water; live under conditions that limit stress; and have sufficient space, facilities, shelter and resting areas.

The new "Naturally Tender" TV spot is available online.

Read more about food and beverage introductions.