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Customers can vote for returning Taco Bell menu item

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September 27, 2022

Taco Bell is pitting two former menu items — the Double Decker Taco and the Enchirito — against each other to see which will return to menus later this year. The brand is introducing a unique in-app voting experience that allows fans to vote for their favorite returning menu item, according to a press release.

Rewards members can cast their vote daily in the Taco Bell app through Oct. 6, with the winner displayed on Oct. 7 and on menus at participating locations at a later date.

"On the heels of the love and passion we saw for Mexican Pizza, we wanted to continue elevating the voices of our most loyal fans by giving them exclusive access to a uniquely digital experience that fosters brand love," Sean Tresvant, Taco Bell's chief brand officer, said in the press release. "Nobody gets Taco Bell more than our community so we're thrilled to empower them with this in-app voting experience that allows them to have a direct impact on our menu."

The Double Decker Taco was first introduced as an LTO in 1995 before becoming a permanent menu item in 2006. It was discontinued in 2019.

The Enchirito dates back to 1970 before it left menus in 2013.